Freeze-dried raw
Vital Essentials
Freeze-dried raw since before it was a category.
Green Bay, Wisconsin
On our shelf since 2011
About the brand
Vital Essentials has freeze-dried raw meat in Wisconsin since 1968. Single-ingredient treats, complete freeze-dried and frozen entrées, all from USDA-inspected meat with no added hormones or antibiotics.
Why it earned the shelf
The cleanest single-ingredient treats we know of — one word on the label. Their minnows and turkey giblets convert more cats to raw than anything else in the store.
What we carry
Stock rotates weekly — call ahead for a specific protein or size.
Cat treat
Freeze-Dried Minnows
0.5 oz
The gateway treat for picky cats.
Cat treat
Freeze-Dried Turkey Giblets
0.9 oz
Dog & cat treat
Freeze-Dried Beef Tripe
2.3 oz
Digestive support in treat form.
Dog & cat treat
Freeze-Dried Chicken Hearts
1.9 oz
Taurine-rich.
Dog treat
Freeze-Dried Beef Liver
2.1 oz
Training treat.
Complete dog meal
Freeze-Dried Chicken Mini Nibs
1 lb
Travel food.
Complete cat meal
Freeze-Dried Chicken Mini Nibs for Cats
12 oz